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01

Pipeline.

PER FILM · UI DESIGN THROUGH DELIVERY
i.
UI Design
8 → 21 May · parallel
FML opens on 8 May designing UI screens for all 13 films in parallel, ready to drop into shots as edits lock. The block runs longer for later cohorts, absorbing the offset.
ii.
Offline Edit
18 → 27 May · cohorts
Cartel run 4 cohorts on a 1-day stagger. A starts 18 May, B on 19, C on 20, D on 21. V1 picture locks land 21, 22, 23, 24 May respectively.
iii.
3D Tracking
1 day per film · pooled
Camera matchmove and scene reconstruction, picked up per film as it locks. Tracking pool sized to the cohort cadence so nothing waits.
iv.
UI Animation
11 → 14 days · priority
Designed UI dropped onto tracked plates and animated. The longest finishing phase by design - this is where the craft lives and where most client revisions land.
v.
Compositing
~4 days · final stretch
Plates, tracking and UI fused into one image. Tight by design - UI Anim has done the heavy lifting, comp finishes the look.
vi.
Delivery
9 → 12 Jun · staggered
Cohort A delivers 9 Jun, then B on 10, C on 11, D all on 12 Jun. Sound mix delivered separately by Transformer.
02

Schedule.

13 FILMS · 8 MAY → 12 JUNE 2026
WINDOW 5 weeks
V1 LOCKS 21–27 May
DELIVERY 9–12 Jun
FILM · DATE →
Edit start · 18 May
1st pass · 27 May
2nd pass · 3 Jun
All delivered · 12 Jun
UI design · 8 May start
Offline edit
V1 edit lock
3D tracking · 1 day
UI animation
Compositing
Client revision
Delivery · 9–12 Jun
03

How it flows, where it strains.

FOUR OBSERVATIONS
FLOW
i.

UI design opens 10 days early.

FML start work on 8 May designing UI screens for all 13 films, before any edit lands. By the time Cohort A locks on 21 May the design layer is ready to drop in, so animation runs short and clean.

FLOW
ii.

Four cohorts, 1 day apart.

Cohort A starts 18 May and locks 21 May. B, C and D follow a day later each, locking 22, 23 and 24 May. The client sees cuts arrive as a steady drip rather than 13 at once, with a settled 1st-pass review window across 27 May.

PAIN
iii.

Weekends still absorb the overflow.

The stagger softens the load but doesn't remove it. 23/24 May, 30/31 May and 6/7 Jun are working weekends as comping tightens against the fixed June delivery window.

FLOW
iv.

Deliveries spread across four days.

Tue 9 Jun through Fri 12 Jun. Cohorts A, B, C deliver one day each. Cohort D's four films converge on Friday 12 June. The same stagger that opened the schedule closes it.

Production Co.
Feed Me Light Ltd
Agency
Transformer (LA)
Project
Case Study Films
Deliverables
13 × 6–10s films
Pre-Production
8 May → 15 May
Post / Animation
8 May → 12 Jun
Executive Producer
Ben Leyland
Executive Creative Director
Denis Bodart
Bid total · mid estimate $325,156 £260,125
Range · low to high $256,846 → $393,466 £205,477 → £314,773
Direct · contingency · fee $235,620 + $35,343 + $54,193 £188,496 + £28,274 + £43,354
02

Top sheet.

CATEGORIES A–G · USD PRIMARY · GBP SECONDARY
Cat
Category
Low
High
Bid Total
A
Pre-Production & PipelineSetup, scheduling, contracts
$9,450£7,560
$13,050£10,440
$11,250£9,000
B
Creative & SupervisionCD, Tech Director, Art Director, Tech Lead
$31,500£25,200
$45,000£36,000
$38,250£30,600
C
Animation & UI Production13 lenses · one artist per lens
$99,000£79,200
$153,450£122,760
$126,225£100,980
D
Tracking, Roto & Compositing26–39 shots
$25,920£20,736
$40,320£32,256
$33,120£26,496
E
3D Asset CreationOptional · held line
$7,200£5,760
$13,500£10,800
$10,350£8,280
F
Editorial / Finishing LiaisonCartel partnership
$5,400£4,320
$8,550£6,840
$6,975£5,580
G
Studio, Equipment & RenderWorkstations, licences, render farm
$7,650£6,120
$11,250£9,000
$9,450£7,560
Direct costs subtotal
$186,120£148,896
$285,120£228,096
$235,620£188,496
I
Contingency15% - Figma volatility allowance
$27,918£22,334
$42,768£34,214
$35,343£28,274
J
Production fee20% markup
$42,808£34,246
$65,578£52,462
$54,193£43,354
Bid total · excl. VAT
$256,846£205,477
$393,466£314,773
$325,156£260,125
03

Notes & assumptions.

WHAT THIS BID IS, AND ISN'T

Lens mix. 6 × Tier A (flat panel), 5 × Tier B (3D-tracked), 2 × Tier C (hero with 3D objects). Mix can re-balance once shoot wraps and Figma maturity is confirmed.

Schedule basis. Edit start 8 May, V1 27 May, V2 ~3 Jun, Final 12 Jun. Bid assumes one-artist-per-lens model with overflow support.

LA-hours coverage handled with coordinated hours or geo-located talent.

Cleanup ownership included in Cat D. If Transformer retain cleanup in-house, deduct line D201 (−$15,000 · £12,000).

3D Asset Creation (Cat E) held as optional. Triggers only if client Figma assets arrive incomplete. Confirm at end of pre-pro.

Editorial handled by Cartel Editorial. FML provides liaison + conform support only.

Contingency 15% reflects "fast and furious" client framing. Standard would be 10%; recommend retaining 15% given Figma volatility.

Excludes: VAT @ 20%, music licensing, sound design / mix (Transformer), client travel, on-site supervision in LA.

Payment terms. 50% on PO / Phase 1 sign-off, 25% on V1 delivery, 25% on Final delivery + acceptance. NET 30.

Validity. Bid valid 14 days from issue date. Markup 20% standard fee - negotiable on volume / sequel basis.